Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. AlphaBiolabs is committed to the online privacy of all its users.

This Privacy Policy regulates the use by AlphaBiolabs and its partner companies of the information you provide when using AlphaBiolabs websites.

Where we talk about an order in this policy, this can mean an order for goods or services, registration on a site, an application for a quotation or application for a product or service or the opening of an account.

Information We Collect

To be able to order from us we have to collect certain information from you. As part of this, you will need to give your contact information. We use the information given to us by you to provide the service you request from us in the way that is set out in this privacy policy.

User name and password – If we collect a user name and password, this is so we can keep your information safe and so that we can have your information to hand each time you visit us.

Name, address and postcode – Without this we won’t know where to send your order or to whom. We also use postcodes to quickly get your full address to save you typing it out, and in some cases to identify whether we deliver or offer services in your area.

Age / date of birth – we may need to collect your age or date of birth in order to be able to offer you certain products and we may also use this to send you age or birthday related offers if you agree.

Email address – we send a confirmation of your orders via email which may include delivery details, order tracking and our customer services details, in case you need to contact us about your order.

Telephone numbers – if there are any problems with your order or we need to check anything, we need to be able to contact you quickly.

Payment card number, expiry date, issue no and name of card holder – when you purchase a product or service we need these details so we can collect payment in the same way as when we take payment in a store via chip and pin.

Where you heard about us – we may ask you this to help make our marketing more efficient.

Correspondence – if you contact us we may keep a record of that correspondence.

Sensitive personal data – sensitive personal data includes, for example, information related to your health, race or ethnic origin or religion. We may need sensitive personal data from you for certain products and services, and in some cases, we may be able to assume sensitive personal data about you from the information you provide. By letting us have any sensitive personal data, you expressly consent to us using and telling others about any of your sensitive personal data so we can provide you with the goods or services requested by you in the way set out in this Privacy Policy.

Third party information – if you give us information about another person (for example if someone else is taking delivery for you or is included in the purchase of a product) you confirm that you have identified AlphaBiolabs to them and told them what we will use their information for, as set out in this Privacy Policy and that they have given permission for us to be able to use their personal information in the manner described. Their personal information will be used to make sure that the delivery is performed correctly, to get in touch with them (if we need to) and to respond to any communications from them. They will not be sent marketing information unless they become a customer and provide us with any necessary consents.

IP addresses – when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.

You may also provide us with personal information if you contact customer services, if you enter promotions or competitions run by us or if you get in touch with us in some other way, for example by way of an email facility provided on the website.

How We Use The Information We Collect

Our main uses of your information are explained above which in general is to process your orders, as well as to help us understand your needs and provide you with a better service. Your account may be used to store information about your previous purchases, personal preferences and shopping lists. But you should also be aware of the following uses:

Marketing – we may use the information we collect to inform you, by letter, phone, SMS, email or otherwise, about special offers and products and services that we think may be of interest to you and we may tell you about other organisations’ products and services. We will tell you about this when we collect your information and if you do not wish to receive these communications, please let us know. You can change your mind at any time by going to the account facilities available on the website (where available) or by contacting our Data Protection Officer at info@AlphaBiolabs.com. You can also unsubscribe following the instructions that we will include in any communication, such as email or text, we send to you.

Customer care and correspondence – as part of our customer care procedures, we may follow-up, either by letter, phone, SMS email or otherwise with customers who have purchased goods or services from our website or who have posted comments about AlphaBiolabs on the internet, for example to resolve a complaint or to ask for a testimonial.

Market research – from time to time, we may also use your information to contact you for market research purposes. We may contact you by letter, phone, SMS, email or otherwise.

Personalise shopping – we may personalise your experience by using your past purchases and browsing habits to present special offers and new products and services that we think may be of interest to you. As technology develops, this will really help us to improve our service to you.

Website improvement – to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the order in which pages are visited. We may employ third party experts to help us look at this information. However, we make sure that anyone we employ treats all information with the same sensitivity and security that we treat it. This is explained in more detail on our cookies page.

Fraud Prevention – in order to protect our customers and us from fraud and theft, we may look at the information that we get from making identity checks and other information in our customer records, including how you conduct your account, and may pass this to our Partners, other retailers or third parties and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way. When you apply for products or services through our website you may also need to go through a more detailed credit check on terms which we will tell you about first.

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